
\begin{table}[htbp]
  \centering
  \caption{\textbf{Key words for coding Publicity spending}}\label{tab:key_words}
  \scalebox{1}{
    \begin{tabular}{|l|l|}
    \hline
    \textbf{Words} & \textbf{Words in spanish}  \\
    \hline
    Public event & Evento público\\
    Advertising & Publicidad \\
    Speech & Locución \\
    Banner & Pendon\\
    Commercial & Cuña/Propaganda \\
    Poster & Carteles/Afiches \\
    Flyer & Volantes\\
    Advertising schedule & Pauta publicitaria\\
    Advertising buttons & Botones publicitarios\\
    Publicist & Publicista \\
    Marketing & Marketing\\
    Prints & Estampados\\
    Billboard & Valla publicitaria/Pasacalles\\
    Sound & Sonido\\
    Television & Televisión\\
    Radio & Radio\\
    Press & Prensa\\
    Logistics & Logística\\
    Mural & Mural \\
    Stand & Stand\\
    Vests & Chalecos\\
    T-shirts & Camisetas \\
    Hats & Gorras/Cachuchas\\
    \hline
    \end{tabular}%
}
\end{table}%

